DARTs, Luas and Dublin bus to be rebranded?

[Garrett]

Branding should be on the tickets first and foremost. This will be visible to everybody instantly. It will also put pressure on the DTA to get integrated ticketing up and running because they will be seen as being responsible for tickets.

Below I've attached an example of an RER ticket I recently bought in the Paris region. The ticket was issued by the RATP. The transport authority is called the STIF. Note that the ticket has no date as I haven't validated it yet. I can hold onto this ticket for years and it should still work the day I decide to use it.