DARTs, Luas and Dublin bus to be rebranded?

markpb · 21-04-2008, 17:37

It's a good idea in the long run to co-brand everything but it's so hugely expensive that they should concentrate on things that really matter like integration in planning (routes, stops, etc) and ticketing. When that works, then they can bring out the crayons - the buses and trains will naturally need re-painting at that stage anyway so it's not wasting money.

philip · 21-04-2008, 18:48

I'm with Sean on this and believe common branding should be an early and integral part of the process of change. People should be familiar asap of the DTA's actual existence and a DTA brand is the easiest way to achieve that.

Personally I would advocate simply adopting the Dublin Bus scheme and changing the logo to DTA as the Dublin Bus fleet is clearly the biggest and it makes sense to repaint as few vehicles/stops as possible. It's also not bad on the eye.

Failing that, I would like a simple scheme of all blue like Munich. Cheap and cheerful but does the job.

Mark Gleeson · 21-04-2008, 18:56

Paint can only be done during scheduled downtime

Much as we would all love a all singing and dancing fleet wide coverage on day 1 it ain't going to happen and if Irish Rail think pulling a lump of the fleet so they are painted quicker is going to win them points they are going to feel our wrath as that will mean short trains

Get a simple vinyl transfer and slap it on the side, bingo you can get the DTA logo on the entire fleet in a matter of days and handle the repaint in the normal cycle

Average joe commuter doesn't care if its painted pink, blue or some other horrible colour

1. Is it on time?
2. Does it have a seat?
3. Is it comfortable?

Paint doesn't come into it

al2637 · 21-04-2008, 21:17

Have to say, I think it's a good idea. Single colour, single brand, get it into people's heads. Sure, do it in the normal cycle, weekends... whatever, but I think it's very important that people see all the different operators acting as a single system.

Sure, paint is cheap and won't solve our peoblems, but I'd be more worried if the DTA were saying they were NOT going to do this!

Colm Donoghue · 21-04-2008, 23:04

maybe if Noel Dempsey's department applied a few of their resources to allowing public transport companies run services to serve the citizens of Dublin in a reasonable timeframe and in a reasonable manner ( 41N through m50 tunnel is awaiting clearance for over a year, bus route from Dalkey to Dublin Airport is awaiting a license for over 18 months, CIE companies were not allowed introduce a simpler fare structure at the time of the euro changeover, despite closing the dart lines for over a year at weekends and receiving full planning permission to make all dart stations accessible, the DOT instead of making IE implement this, remove the statement that all dart stations are accessible from transport21)

or maybe if Noel Dempsey's department planned to introduce competition in public transport for the citizens of the country instead of for the providers of public transport.

Or maybe if Noel Dempsey cared enough to give citizens a bit more protection than Irish Rails Charter [1]

or maybe if Noel Dempsey actually gave the rpa a kick in the rear over their chronic under estimation of the demand for their trams services instead of [2] investigating if a longer tram would help...

Then maybe an auld paintjob might do something.

[1] http://www.transport.ie/viewitem.asp...g=ENG&loc=2274
[2]http://www.transport.ie/viewitem.asp?id=10523&lang=ENG&loc=2274

21-04-2008, 18:56	#3
Mark Gleeson Technical Officer Join Date: Dec 2005 Location: Coach C, Seat 33 Posts: 12,669	Paint can only be done during scheduled downtime Much as we would all love a all singing and dancing fleet wide coverage on day 1 it ain't going to happen and if Irish Rail think pulling a lump of the fleet so they are painted quicker is going to win them points they are going to feel our wrath as that will mean short trains Get a simple vinyl transfer and slap it on the side, bingo you can get the DTA logo on the entire fleet in a matter of days and handle the repaint in the normal cycle Average joe commuter doesn't care if its painted pink, blue or some other horrible colour 1. Is it on time? 2. Does it have a seat? 3. Is it comfortable? Paint doesn't come into it __________________ Unhappy with new timetable - let us know

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21-04-2008, 17:37	#1
markpb Member Join Date: Dec 2005 Posts: 541	It's a good idea in the long run to co-brand everything but it's so hugely expensive that they should concentrate on things that really matter like integration in planning (routes, stops, etc) and ticketing. When that works, then they can bring out the crayons - the buses and trains will naturally need re-painting at that stage anyway so it's not wasting money.

21-04-2008, 18:48	#2
philip Member Join Date: Dec 2005 Posts: 632	I'm with Sean on this and believe common branding should be an early and integral part of the process of change. People should be familiar asap of the DTA's actual existence and a DTA brand is the easiest way to achieve that. Personally I would advocate simply adopting the Dublin Bus scheme and changing the logo to DTA as the Dublin Bus fleet is clearly the biggest and it makes sense to repaint as few vehicles/stops as possible. It's also not bad on the eye. Failing that, I would like a simple scheme of all blue like Munich. Cheap and cheerful but does the job.

21-04-2008, 21:17	#4
al2637 Member Join Date: Dec 2005 Posts: 191	Have to say, I think it's a good idea. Single colour, single brand, get it into people's heads. Sure, do it in the normal cycle, weekends... whatever, but I think it's very important that people see all the different operators acting as a single system. Sure, paint is cheap and won't solve our peoblems, but I'd be more worried if the DTA were saying they were NOT going to do this!

21-04-2008, 23:04	#5
Colm Donoghue Really Regular Poster Join Date: Dec 2005 Posts: 873	maybe if Noel Dempsey's department applied a few of their resources to allowing public transport companies run services to serve the citizens of Dublin in a reasonable timeframe and in a reasonable manner ( 41N through m50 tunnel is awaiting clearance for over a year, bus route from Dalkey to Dublin Airport is awaiting a license for over 18 months, CIE companies were not allowed introduce a simpler fare structure at the time of the euro changeover, despite closing the dart lines for over a year at weekends and receiving full planning permission to make all dart stations accessible, the DOT instead of making IE implement this, remove the statement that all dart stations are accessible from transport21) or maybe if Noel Dempsey's department planned to introduce competition in public transport for the citizens of the country instead of for the providers of public transport. Or maybe if Noel Dempsey cared enough to give citizens a bit more protection than Irish Rails Charter [1] or maybe if Noel Dempsey actually gave the rpa a kick in the rear over their chronic under estimation of the demand for their trams services instead of [2] investigating if a longer tram would help... Then maybe an auld paintjob might do something. [1] http://www.transport.ie/viewitem.asp...g=ENG&loc=2274 [2]http://www.transport.ie/viewitem.asp?id=10523&lang=ENG&loc=2274