DARTs, Luas and Dublin bus to be rebranded?

[Colm R]

Originally Posted by eoin

I agree entirely, and even when unified information and ticketing have been brought in, it will still be pointless. My point is that I don't think Dempsey or the DTA actually are going to instigate a repaint.

Maybe I picked up on this wrongly, but I detected a general sentiment against a single brand, based on a false claim that it would involve painting buses and trains. Obviously information and ticketing are the most important issues, but a single brand for them is pretty important too.

A simple brand is important. 100% agree with you.

But the priority of this is all wrong. The function of the DTA comes first.

For various reasons, some people here and elsewhere believe that the DTA and Government will use the paint job to give the impression that the system is integrated without it actually being so.

My reason is I don't trust the Government to do the right thing. They have failed in the past in transport and other area. I had hoped that this would be different and they would deliver whats needed.

But when they talk about rebranding first, it smacks of:

"Oh look at us, the colours are lovely, aren't we great".

And in 2012, "we delivered an integrated transport system, aren't we great".

Integrated is when you get off your train in Navan and buses will be meet the train to go to various parts of Navan and its surronds, and you need just one ticket.

If this Government was able to think long term (which they are unable to do) they would realise that a rebrand could happen over time through end of life and maintenance of the trains/buses etc.

[Garrett]

Branding should be on the tickets first and foremost. This will be visible to everybody instantly. It will also put pressure on the DTA to get integrated ticketing up and running because they will be seen as being responsible for tickets.

Below I've attached an example of an RER ticket I recently bought in the Paris region. The ticket was issued by the RATP. The transport authority is called the STIF. Note that the ticket has no date as I haven't validated it yet. I can hold onto this ticket for years and it should still work the day I decide to use it.