Line Marketing

[submarine]

Does anybody have any opinions about the merit or otherwise of marketing lightly used lines or off peak services on more heavily used lines. I have in mind the practice in the UK and continental countries of giving names to a particular line or service and issuing literature and advertising material to promote the use of services on that line e.g. The Heart of Wales line. The practice seems to have worked in this instance as trains are currently being upgraded from single car to two car consists. The lines I have in mind for this country would be the South Eastern and the Limerick Junction to Rosslare line. Many or all services on both these routes are under used and could do with some selling. Both of these lines are very scenic and would be of great interest to tourists generally and railway enthusiasts in particular due to the signalling set up. Magazine, hotel and other promotions including freedom of line tickets might be a start.