New Irish Rail Logo?

essoII · 25-01-2013, 13:35

Just after logging on to irishrail.ie and there seems to be a new logo for irishrail? I don't see the basis for justifying a rebrand. Can anyone shed any insight in to this?

*Edit: comparisons of previous logos and new one:

Destructix · 25-01-2013, 14:38

I preferred the 1994/5 logo (logo 1). Waste of money but there are other projects within IÉ at the moment which are costing us taxpayers/customers a lot more in fares and subsidies for services which carry less than 8 passengers daily. WRC and the Nenagh lines.

Mark Gleeson · 25-01-2013, 14:44

This looks more like an afternoon with clip art and paint

Thomas Ralph · 25-01-2013, 15:33

I don't think logo 1 was 94/95; that one had a lowercase I and E.

Thomas J Stamp · 25-01-2013, 15:54

new logo reminds me of an old NI utility one, and the old crown paints thing.

rubbish.

when the ship is sinking, paint it.

James Howard · 25-01-2013, 18:54

The deployment of this logo is just galling when we are putting up significant service reductions. It is going to be especially annoying if they start changing livery on trains to suit this as this is when it really starts costing money.

The aesthetic considerations are secondary but I cannot see how anybody can think that it is an improvement over the existing logo which while a bit boring is at least modern and integrates with the rest of their branding in that it uses the corporate font.

Meanwhile they can't even get themselves organised to get timetables distributed for display in my station. They have handouts but the last time I looked (Wednesday morning), they still had last-year's timetable posted on the platform. This is normal - it can take three or four weeks to get the new poster timetable out.

25-01-2013, 13:35	#1
essoII Regular Poster Join Date: Dec 2005 Location: Co. Wicklow Posts: 124	New Irish Rail Logo? Just after logging on to irishrail.ie and there seems to be a new logo for irishrail? I don't see the basis for justifying a rebrand. Can anyone shed any insight in to this? Edit: comparisons of previous logos and new one: Last edited by essoII : 25-01-2013 at 13:50.*

25-01-2013, 14:44	#3
Mark Gleeson Technical Officer Join Date: Dec 2005 Location: Coach C, Seat 33 Posts: 12,669	This looks more like an afternoon with clip art and paint __________________ Unhappy with new timetable - let us know

25-01-2013, 15:54	#5
Thomas J Stamp Chairman/Publicity Join Date: Dec 2005 Location: The Home of Hurling Posts: 2,708	new logo reminds me of an old NI utility one, and the old crown paints thing. rubbish. when the ship is sinking, paint it. __________________ We are the passengers

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25-01-2013, 14:38	#2
Destructix Really Regular Poster Join Date: Aug 2011 Location: North Tipperary Posts: 258	I preferred the 1994/5 logo (logo 1). Waste of money but there are other projects within IÉ at the moment which are costing us taxpayers/customers a lot more in fares and subsidies for services which carry less than 8 passengers daily. WRC and the Nenagh lines.

25-01-2013, 15:33	#4
Thomas Ralph IT Officer Join Date: Sep 2007 Location: Greenwich, London Posts: 1,860	I don't think logo 1 was 94/95; that one had a lowercase I and E.

25-01-2013, 18:54	#6
James Howard Really Really Regluar Poster Join Date: Aug 2009 Location: Sligo Line Posts: 1,115	The deployment of this logo is just galling when we are putting up significant service reductions. It is going to be especially annoying if they start changing livery on trains to suit this as this is when it really starts costing money. The aesthetic considerations are secondary but I cannot see how anybody can think that it is an improvement over the existing logo which while a bit boring is at least modern and integrates with the rest of their branding in that it uses the corporate font. Meanwhile they can't even get themselves organised to get timetables distributed for display in my station. They have handouts but the last time I looked (Wednesday morning), they still had last-year's timetable posted on the platform. This is normal - it can take three or four weeks to get the new poster timetable out.