I wish I could be as sanguine as you Mark. The forthcoming timetable revisions are likely to resemble a ship which cuts off its masts and rudder "because a light ship goes fast". While Gobe will cannibalise Aircoach and the X8 to some extent, their book-a-seat-get-a-seat model is closer to IE's.
I think IE need to look at making its own alliances with the private sector to expand the reach of its network and fill in timetable gaps. The option to select Dublin Airport as a destination on the website by integrating rail ticket and the 747 service at a discounted price should be a nobrainer. A pre-0845 arrival Dublin-Cork should at least be tried.
Sitting on their hands, or appearing to, is not going to get them anywhere.